Beautiful blooms and delish delicacies

The Japan National Tourism Organization (JNTO) is participating in the KL MATTA Travel Fair 2017 at the PWTC from March 17 to 19.

Endless discovery and great holiday deals awaits you at the grand travel extravaganza.

The Japan Pavilion in the KL MATTA Travel Fair 2017 is in Hall 1, PWTC KL, with a total of 30 booths and 27 exhibitors.

Japan’s unique climate and beautiful natural surroundings for each of the four seasons, fascinating cultures in each region – Japan combines the attributes of both a traditional and modern culture of an advanced nation.

Japan is a beautiful country throughout each of its four seasons.

After the cold winter season, trees sprout and nice warm spring season appears and many tourists all over the world come to Japan to see cherry blossoms, or sakura.

Malaysian also likes to see those amazing blooms from the end of March onwards.

Hanami (viewing cherry blossom while drinking and eating) parties are held everywhere.

Yakisoba is a delicacy not to be missed during the Matsuri Festival.

Sakura blooms all over Japan, and the best season for sakura blooms in Tokyo is around the end of March to the beginning of April.

However, in Hokkaido it blooms from end of April to mid-May, while at Tohoku, it flowers from mid- to end of April.

You can visit these places to view sakura blossoms during your stay in Japan.

Matsuri is the Japanese word for a festival or holiday. There are no specific matsuri days for all of Japan for they vary from area to area, and even within a specific area.

Every locale has at least one matsuri in late summer to early autumn, which is usually related to the rice harvest.

The Matsuri Festival celebrations include cultural highlights such as making sushi. Observe how sushi is made.

Aside from the snow architecture and skiing, the Matsuri Snow Festival during winter features a variety of events for young and old. This includes concerts, culinary happenings, snowball fights, snow slides, ice bars and more.

This year, JNTO will introduce the Matsuri Festival celebrations to all Malaysians, with a three-day showcase – during the MATTA Fair in Kuala Lumpur – that immerses visitors to the cultures and traditions unique to Japan.

Culture and activities range from the traditional to the contemporary.

Find out more about the wanage game at JNTO’s booths.

Check out authentic matsuri games like the wanage game, along with delicacies like the cotton candy and yakisoba – food that is popularly sold during the Matsuri Festival.

These cultural activities enable visitors to savour the taste of delicious festival foods, like sushi.

Representatives from local travel agencies, Japan government, prefectural offices and private organisations will be showcasing their latest attractions and offer travel information and tips.

Cotton candy is a major highlight during the Matsuri Festival.

Some of the participating local travel agencies, prefectural offices, government and private organisations participating include Japanese exhibitors Savor Japan Project Association, Keisei Electric Railway Co Ltd, Jr Central/gifu Prefecture, Tokyu Hotels, Wakayama City, Kyushu Tourism Promotion Organization, Toei Transportation, Tokyo Disney Resort, Tokyo Metro, Mitsui Fudosan Retail Management Co Ltd, Okinawa Convention and Visitors Bureau, Nagano Prefecture, Hokuriku Shinkansen, Visondata, West Japan Railway Company, Chiba Prefecture, Japan Inbound Solutions Co Ltd, Don Quijote Co Ltd, Kanagawa Prefecture, Kumamoto City, Tokyo International Air Terminal Corporation, Prince Hotels, Inc, New Chitose Airport Terminal, Kyushu Railway Company, East Japan Railway Company, Kadokawa Gempak Starz and Aeon Hokkaido.

Their exhibitor PR times are on March 17, from noon to 1pm, 3pm to 4pm, 5pm to 6pm, on March 18, from noon to 1pm, 3pm to 4pm, 5pm to 6pm and on March 19, from noon to 1pm, 3pm to 4pm, 5pm to 6pm.

Besides the daily Matsuri Festival activities, JNTO will be presenting visitors with an exciting gift when they purchase a tour or return air ticket to Japan (any airline) during the MATTA Fair.

The visitors can choose between the specially designed Japan cap or oral care travel kit.

These are available only while stocks last.

Produce your copy of the booking receipt to redeem your choice of gift.

In addition to the choice of gift above, visitors may also stand a chance to bring home an additional gift at the “Spin & Win” lucky draw during redemption.

To find out more, go to JNTO’s Malaysia website at



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